TraqGear Racing Innovations 2020
JACKSONVILLE, NOVEMBER 9TH, 2020 (traqgear.com)– AR2 Products LLC, whom acquired the TraqGear Racing Innovations brand from Burdette Business Group LLC in 2019, announced today, the re-launch of the TraqGear product line. TraqGear specializes in fire-resistant base layers and motorsports specific clothing that focuses on comfort, performance, style and safety.
AR2 Products expands the TraqGear product line offering to the following: racewear, hard goods, accessories and casualwear – with the core product line remaining racewear.
New racewear collections include: Ultra FR - base layers featuring proprietary AirMesh™ perforated fabrics and Apex FR - track day HPDE specific tops aimed at replacing unsafe cotton shirts and synthetic athletic wear drivers often wear.
AR2 Products plans on strategically placing the TraqGear brand as key player in the motorsports apparel and safety category, a category where safety importance is often overlooked by consumers.
“We are extremely excited to bring these innovative products to market,” said Russell Van Zile, VP of Sales. “Not only are we offering customers racewear that performs at a high level, but ultimately a product that keeps them safer in the car. Our racewear is proudly made in the USA and supports small businesses and an American supply-chain wherever possible.”
Along with the product line re-launch is a new online shopping experience, new retail strategy and full brand overhaul including new logo and brand identity.
TraqGear products are available to purchase at traqgear.com, and through retail partners nationwide.